Product experience
Who hasn't been there?
Rummaging around for your possessions – your cell phone, keys and wallet turn up only after a long search. When you are on the road, keeping an overview of your belongings can quickly become a challenge.
Product vision
Detected user problem
Findings
Developing a device which allows urban-lifestyle-people to organize their possessions and switch purses easily.
Changing bags generally means repacking everything, and probably forgetting something in the process.
Marketing campaign and product launch via crowd funding through Kickstarter.
Process highlights
Project team
My responsibilities
Methodology
Project plan
Collaboration with Fiona Mentzel (communication design)
Research, Product Design, campaign conception and implementation
Design thinking driven sprints
Two weeks of ideation and research, followed by idea pitches to experts, three weeks of product prototyping, testing and one week of campaign development
Discovery and ideation
The project began with in-depth market research focusing on purse organization. We discovered that none of the established purse organizers care about sustainability or aesthetic demands, hence there is a market niche focusing on fashionable nomads.
People who possess at least one bag spend a lot of time every day rummaging around for their belongings. This means that there is a definite need for finding a solution to keep possessions at hand and move them from one bag to another without leaving anything behind.
The ideas was to create MABOU, the handbag organizer.
This fashionable organizer is meant to look so good you won’t always want to hide it inside another bag.
Prototyping
MABOU is a product that can be split into two primary use cases: organization and using it as a single purse. Based on interview findings we came up with the following criteria to ensure product adoption: pricing, aesthetics and utility.
We put a special focus on lightweight, sustainable and timeless materiality.
It’s the little things
MABOU comes with it’s own strap which can be quickly attached to make it easy to carry.
Findings
Based on the findings from idea pitches we were able to consider user demands in the prototype development.
Our crowdfunding campaign, which was shared on kickstarter.com, demonstrated interest in our product on a multinational scale. We discovered that further development and successful funding requires a broad network to reach profitable production and distribution.
We identified an opportunity for handbag users to make everyday life easier with a functional, aesthetic and sustainable solution.
Product Experience
Who hasn't been there?
Rummaging around for your possessions – your cell phone, keys and wallet turn up only after a long search. When you are on the road, keeping an overview of your belongings can quickly become a challenge.
Product vision
Developing a device which allows urban-lifestyle-people to organize their possessions and switch purses easily.
Detected user problem
Changing bags generally means repacking everything, and probably forgetting something in the process.
Findings
Marketing campaign and product launch via crowd funding through Kickstarter.
Process highlights
Project team
My responsibilities
Collaboration with Fiona Mentzel (communication design)
Research, product design, campaign conception and implementation
Methodology
Project plan
Design thinking driven sprints
Two weeks of ideation and research, followed by idea pitches to experts, three weeks of product prototyping, testing and one week of campaign development
Discovery and ideation
The project began with in-depth market research focusing on purse organization. We discovered that none of the established purse organizers care about sustainability or aesthetic demands, hence there is a market niche focusing on fashionable nomads.
People who possess at least one bag spend a lot of time every day rummaging around for their belongings. This means that there is a definite need for finding a solution to keep possessions at hand and move them from one bag to another without leaving anything behind.
The ideas was to create MABOU, the handbag organizer.
This fashionable organizer is meant to look so good you won’t always want to hide it inside another bag.
Prototyping
MABOU is a product that can be split into two primary use cases: organization and using it as a single purse. Based on interview findings we came up with the following criteria to ensure product adoption: pricing, aesthetics and utility.
We put a special focus on lightweight, sustainable and timeless materiality.
It’s the little things
MABOU comes with it’s own strap which can be quickly attached to make it easy to carry.
Findings
Based on the findings from idea pitches we were able to consider user demands in the prototype development.
Our crowdfunding campaign, which was shared on kickstarter.com, demonstrated interest in our product on a multinational scale. We discovered that further development and successful funding requires a broad network to reach profitable production and distribution.
We identified an opportunity for handbag users to make everyday life easier with a functional, aesthetic and sustainable solution.
